Many small businesses, especially in niche markets, require a custom designed website which can serve as a portfolio of their products and services, contact information and information about the proprietors. The content is generally fairly static and designed to be relevant over an extended period.
Phil & Margaret Heaney of Alkira Boatshed were looking for a simple website to promote their boat building and design business in Australia and around the globe.
A range of promotional tools were employed to increase the exposure of the website to potential customers. Paid and free links and advertisements were placed on a range of boating websites both locally and internationally. The websites that Alkira Boats is promoted on were selected for their target audience and boating content.
I setup a customised pay-per-click advertisement was setup on Google which targets specific boating enthusiast keywords such as: boat, building, boat building, boats, slipyard, construction, wood work, timber boat. Each month this keyword target advertisement sends hundreds of potential customers to the Alkira Boatshed website.
Phil & Margaret Heaney are very happy with their website and the personalised, professional, quality, cost-effective website that I created for Alkira Boatshed.
Websites can work for your business, if it is setup properly and you are prepared to commit some resources to well targeted promotional efforts the rewards can be very pleasing.
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