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Regardless of how amazing your web site is, potential customers need to know that your site exists. This is very important if you expect your website to become a notable part of the world wide web. Many successful, quality, online promotional tools draw on well respected and understood real-world marketing principles and business methodology.
Content: As in print advertising it is crucial to openly define the services that you offer and why you do this better than anyone else. A web design firm will also to include "hosting", "graphics" and "html", since potential customers may well use these search terms. Content clarity will keep likely prospects interested.
Reciprocal Links: Smaller sites that have complimentary products are also worth pursuing, since the provision of ancillary services will obviously improve their appeal as a supplier or provider and increase the websites relevancy.
Once you have found similarly displaced web sites, send an email to the webmaster requesting a reciprocal link on their site pointing to your's. Netiquette (internet etiquette) is to return the favour by including a reverse link from your site to theirs.
Word of Mouth: Tell everyone that you have a web site that contains current and complete information on your firm, it’s philosophy and products. Hand out business cards, put your web address in your email signature, keep your web address on the tip of your tongue.
Stationery: It is common practice to include your email address and/or the URL of your Web site on business cards, letterheads, tv spots, signatures and other promotional material.
Extensible Brochures: Internet presence is changing the style of printed brochures distributed by firms selling or promoting goods and services. In the past a brochure had to provide the company and product/service profile. However when working in conjunction with a web site, the hardcopy is as an overview which introduces the benefits and encourages customers to pursue further information online.
The principles of advertising, promotion and market exposure have not changed - the only difference is the medium. Welcome to the world wide web. Remember, a quality web site will benefit your business.
The site itself will become an important promotional product for your organisation, and as with any other, it should conform to the AIDA principle:
- obtain Attention
- hold Interest
- arouse Desire
- incite Action
You owe it to yourself and your business to establish a web site today!
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